Internal Campaign Images - Exclusive Image Bank - 5 Year Buyout
Grünenthal
5 Main campaign images, shot on 5 different locations, merged with a 3D rendered doctor's office - that conveyed the message of being able to live life actively, even when having to navigate chronic pain, with the help of the product prescribed by the doctor/pain specialist. As it is a prescription medication the campaign was targeted not at the public, but at the specialists who prescribe the chronic pain medication.
To be used for all product brochures, plus 20 support images fleshing out the story in the main campaign images. Campaign to be online on a password protected platform that is accessible globally (the Grünenthal website), with printed brochures delivered to the same target market upon visitation from the sales reps, and shown at conferences to the same targeted set of specialists. Estimated to be up to 100,000 people in 5 years. Full buyout for the duration of the campaign, upfront.
Our production team set off to find the perfect locations and characters that could tell the story briefed in by the client.
• Pre-Production
+ Logistics
+ Location Scouting
+ Prep
+ Casting
+ Planning
+ Crew sourcing and booking
+ Props and Wardrobe sourcing
• Production and Shoot
+ Production
+ Directing
+ Photography
• Post-Production
+ Photo Editing
+ Color Grade
+ Compositing
All the scenes relate to people who are living with chronic pain, who are able to navigate their lives and continue doing the activities that bring them joy with the help of the chronic pain medication perscribed to them by their pain specialist.
1. Grandpa playing with his toddler grandson in the garden.
2. 2x Retired friends playing Botche/Bule - a game that requires freedom of movement.
3. A middle aged man (struggling with a knee injury) going for a run with his dog.
4. A retired couple enjoying gardening together.
5. An elderly lady being able to navigate her way through the airport on her own on her way to meet her son and his dog.
The post production brief required our team to seamlessly merge each featured person's world with that of the Medical Specialist, who prescribed the pain medication to them. With some clever editing we merged the world of the doctor's office with the activity that was the focus of each of the people's lives who were featured in each scene.
- Pitching and quoting – over the period of 2 weeks
- Pre-production and production – 1.5 weeks
- Shoot – 1 week
- The post-production process of selections and editing – 2 weeks.
- The project was affected over an 4.5 regular shoot days.
- Across 5 locations.
- 9 cast members, including 1 child, and 2 dogs
- A stylist team, and hair and make-up artist team ensured that the creative brief was followed to the letter.
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